Among the top ten sites in the US, three were up compared to June 2024 (New York Times, People, BBC and Google News) and seven saw an increase compared to May. This is despite The Independent seeing the biggest year-on-year fall in traffic, down 56% to 16.4 million. In July, BBC saw a 15% month-on-month drop in views following the launch of a dynamic paywall for users in the US at the end of June.
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AP News grew 44.6% year on year to 110.9 million monthly visits, according to Similarweb data. Legal battles between AP News and Donald Trump have not done the news agency’s popularity any harm as it was one of the fastest-growing news websites in the US in April 2025. Mail Online, known as DailyMail.com in the US, also saw a steep traffic drop in May falling 32% year on year to 86.9 million visits per month in the US.
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Among the ten most-visited news sites in the US, Forbes (118.4 million visits) saw the greatest growth, increasing 42.7% compared with October 2023 and 4.7% compared with September 2024. In the broader top 50 both climate news site The Cooldown (25.4 million, up 123.1% month-on-month) and sports news site Athlon Sports (54.1 million, up 38.7%) saw significant growth compared with November. Among the ten most-visited news sites in the US almost every publisher posted traffic gains in January, with the UK-based BBC in particular (125.8 million visits, up 13%) re-entering the top-ten. The California newspaper, which has seen traffic dip in recent months, recorded 42.3 million visitors last month, up 118% compared with December 2024 according to Similarweb. Climate news site The Cooldown (51.6 million visits, up 52%) was the fastest grower month on month, followed by The Atlantic (30.4 million, up 43%).
Celebrity news website People and the BBC were the only sites in the USA top ten to post year-on-year traffic growth. The biggest decline among the top ten were at MSN, down 28% year on year and 8% month on month to 168 million visits. The biggest increases were at The New York Times (up 9% year on year to 474.5 million visits) and CNN (up 14% month on month to 356.7 million). Many of the biggest news websites in the US moved back into growth in June, according to the latest data from Similarweb. The biggest decline in the top ten was at syndication website MSN, down 10% month on month and 38% year on year to 145.2 million visits in fifth place.
- Along with USA Today (143.4 million visits, up 13% year-on-year) and New York Times (498.6 million, up 10%), it was one of three of the top ten websites by number of visits in March to see double-digit growth.
- Most of the top ten sites saw steep year-on-year drops with CNN down 27.9% year on year to 311.7 million visits , Fox News down 23.9% year on year and the New York Post down 27%.
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- The publication, likely spurred by the city’s historic wildfires, grew its web visits nearly 120% to 42.3 million in January, but in February these returned to 20.8 million – a 51% month-on month fall.
- Visits to People.com were up 27% year-on-year to reach 145.7 million, according to data from digital intelligence platform Similarweb.
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Fox News saw the biggest slump at 14% with visits down to 249.9 million despite a busy news cycle in the US with national elections later this year. Instead fastest-growing was M Live (up 27% month-on-month), followed by CBS News (84 million, up 26%), Axios (up 21%), and technology specialist The Verge (up 17%). Newsweek continued a strong run of growth to retake its spot as the fastest-growing news website in the US in April, according to Press Gazette’s latest ranking. CNN (419.2 million visits, up 3%) and the New York Times (503.4 million, up 3%) also saw growth, albeit more modest, compared to April. Visits to the popular magazine’s website were up 18% month-on-month to 165.3 million, according to data from digital intelligence platform Similarweb.
Among the top 50, Newsweek, which has topped the list for growth in several of the past months, was only the third fastest growing site year-on-year despite another strong month. While the New York Times remained the biggest newsbrand in the US by number of visits followed by CNN, a strong monthly performance from Fox News led it to overtake MSN (261.3 million visits) into third place, pushing MSN into fourth. The New York Post saw the biggest decline – dropping 11% of traffic month-on-month – followed by The New York Times, which dropped 10% to 336 million visits. All but two of the top 50 news websites in the US saw visits grow month-on-month amid an eventful July for political news. The four sites that dropped off the top 50 to make room for them were climate site The Cooldown, which had been enjoying a rapid traffic rise in recent months, local publishers Patch.com and KSL.com, and current affairs magazine The Atlantic. In July every site in the top ten saw month-on-month traffic growth, likely driven by blockbuster news events including the first assassination attempt on Donald Trump and Joe Biden’s departure from the presidential race.